Keyword research is an important part of SEO, not so much in that traditionally companies/businesses would pick out keywords based just on search traffic volumes but moreso in their semantic values and ability to deliver a positive ROI. Choosing keywords should be done on extensive research combining relevancy and semantic properties along with user intent. Gone are the days of picking keywords because they have “Larger” search volumes, instead, keyword research should be down to relevancy and intent fulfilment.
Assertive Media offers a comprehensive keyword research service that will deliver keywords suitable for the business/website to target. Keywords will also be provided for integration into website content for semantic relevancy.