A Google Penalty is issued by Google to webmasters who may have violated Google’s terms and conditions. A Google penalty is usually triggered by poor quality links, link spam or over optimisation of a website.
In a crowded marketing marketplace, there have been lots of unscrupulous freelance SEO’s as well as seo companies who outsource to 3rd parties that use grey or black hat SEO techniques which can lead to a Google penalty.
In an attempt to speed up ranking progression and reduce costs some freelancers and SEO companies will cut corners in a number of different ways from duplicating content through to unethical link building.
Google penalties can be notoriously difficult to remove and can have lasting effects depending on the nature of the penalty. Here at Assertive Media we have dedicated specialists who can help your business recover from all types of Google penalty.
We’ll clean up any unethical work (be it on-site or off-site) and will help with the reconsideration process.